GM’s Commitment to Safety : A Holistic Approach

October 7th, 2023 by

GM SafetyGeneral Motors (GM) has a long-standing commitment to safety, and it is one of the company’s core values. GM believes that safety is not just about engineering features, but also about creating a culture of safety throughout the organization. This commitment is evident in everything GM does, from the vehicles it designs and builds to the way it operates its business.

Engineering for Safety

GM’s commitment to safety begins with the design and engineering of its vehicles. The company has a team of experts who are dedicated to developing new safety features and technologies. GM also works closely with safety regulators around the world to ensure that its vehicles meet the highest standards.

Some of the key safety features that are standard on many GM vehicles include:

  • Automatic emergency braking (AEB)
  • Lane departure warning (LDW)
  • Blind spot monitoring (BSM)
  • Rearview camera
  • Forward collision warning (FCW)
  • Adaptive cruise control (ACC)
  • Forward and Rear Pedestrian Braking
  • Automatic parallel parking

GM is also working on developing new safety technologies, such as:

  • Vehicle-to-vehicle (V2V) communication
  • Vehicle-to-infrastructure (V2I) communication
  • Automated emergency braking (AEB)

Creating a Culture of Safety

GM’s commitment to safety is not just about engineering features. The company also works to create a culture of safety throughout the organization. This means that everyone at GM, from the CEO to the line workers, is responsible for safety.

GM has a number of programs in place to promote safety culture, including:

  • Global Safety Week
  • Safety training for all employees
  • Employee safety committees
  • Safety audits and inspections

GM also encourages its employees to speak up and report any safety concerns. The company has a confidential safety reporting system that allows employees to report concerns anonymously.

Safety Advocacy

GM is a leading advocate for safety on the roads. The company works with policymakers and safety organizations to promote safe driving practices and to enact laws that make the roads safer for everyone.

GM is also a member of the Alliance of Automobile Manufacturers, a trade association that represents major automakers in the United States. The Alliance is committed to improving safety on the roads, and it works on a number of safety initiatives, including:

  • Promoting the use of safety features
  • Advocating for safe driving practices
  • Supporting research on new safety technologies


General Motors’ commitment to safety is evident in everything the company does. GM is dedicated to designing and building the safest vehicles possible, and it is also working to create a culture of safety throughout the organization. GM is also a leading advocate for safety on the roads.

Here are some specific examples of GM’s safety initiatives:

  • In 2023, GM announced that it would make automatic emergency braking (AEB) standard on 98% of its vehicles.
  • GM is also working on developing a new safety system called Super Cruise Ultra, which will allow for hands-free driving on highways.
  • GM is a member of the Safer Roads Coalition, a group of companies and organizations that are working to reduce traffic fatalities and injuries.
  • GM also supports the National Highway Traffic Safety Administration’s (NHTSA) “Click It or Ticket” campaign, which encourages drivers and passengers to buckle up.

GM’s commitment to safety is making a difference. In 2022, GM vehicles had the lowest fatality rate of any major automaker in the United States. GM is continuing to innovate and develop new safety technologies, and the company is committed to making the roads safer for everyone.

Posted in Vehicle Features